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Business Communication Essentials, 4/e


Business Communication Essentials, 4/e
Author(s)  Courtland L. Bovee and John V. Thill  
ISBN  9788131732441
Imprint  Pearson Education
Copyright  2011
Pages  340
Binding  Paperback
List Price  Rs. 645.00
  
 
 

Communication is one of the most fundamental elements of business, and effective communication is essential to the success of both organizations and individuals. This book introduces the students to the fundamental principles of business communication and gives them the opportunity to develop their communication skills. The book also addresses the new skills that employees are expected to have in today's challenging business environment.
  • About the Authors
  • Contents
  • Features
  • Downloadable Resources

Courtland L. Bovee and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication.
 

  1. Understanding Business Communication in Today’s Workplace
  2. Mastering Interpersonal Communication
  3. Planning Business Messages
  4. Writing Business Messages
  5. Completing Business Messages
  6. Crafting Messages for Electronic Media
  7. Writing Routine and Positive Messages
  8. Writing Negative Messages
  9. Writing Persuasive Messages
  10. Understanding and Planning Reports and Proposals
  11. Writing and Completing Reports and Proposals
  12. Developing Oral and Online Presentations
  13. Building Careers and Writing Résumés
  14. Applying and Interviewing for Employment
 

  • DEVELOPING Essentials: Chapter content develops, explains, and elaborates on concepts with a concise, carefully organized presentation of textual and visual material.
  • ENHANCING Essentials: Model documents are provided that demonstrate effective solutions to a wide variety of real-life communication challenges.
  • REINFORCING Essentials: Success in business communication depends on practice, analysis, and reinforcement. English exercises are sorted by category for ease. The Handbook of Grammar, Mechanics, and Usage located at the end of the book serves as a convenient reference for students.
 
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