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Tourism Marketing, 1/e


Tourism Marketing, 1/e
Author(s)  Devashish Dasgupta
ISBN  9788131731826
Imprint  Pearson Education
Copyright  2010
Pages  300
Binding  Paperback
List Price  Rs. 665.00
  
 
 

Tourism industry in India is one of them most profitable industries in the country and contributes substantially to foreign exchange. Increased tourism in India has created jobs in a variety of related sectors, both directly and indirectly. Almost 20 million people are now working in the India's tourism industry. India's tourism is thriving, owing to a huge surge in both business and leisure travel by foreign and domestic tourists. According to the latest Tourism Satellite Accounting (TSA) research released by the World Travel and Tourism Council (WTTC) and its strategic partner Accenture, India's travel and tourism industry is expected to generate approximately US$ 275.5 billion by 2018. This book is first of its kind in the complete book market. No other book deals with the subject that exhaustively. It is based on a well researched structure of marketing. All chapters are based on international research in tourism and Special care has been taken to give the book a global touch. It covers almost all prominent international destinations.
  • About the Author
  • Contents
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"This book offers an in-depth treatment of the issues facing tourism marketers. The book’s rich frameworks, stories, photos and diagrams will stimulate many ideas for those engaged in attracting tourists to their areas." Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA
Professor Devashish Dasgupta [has opened] a new chapter in disseminating knowledge of tourism marketing… Solid research of international scope … A must read for students of tourism learning about emerging markets. Professor Liping A. Cai, Director, Purdue Tourism and Hospitality Research Center, and Associate Dean, College of Consumer and Family Sciences, Purdue University, USA
“This is a truly unique book on tourism marketing, which comprehensively presents the theory of the subject supported by cases and experiences from industry. The book offers valuable insights with wide relevance for the professional and as well as the student of tourism marketing.” Dr. Russell Arthur Smith, Interim Dean, Cornell-Nanyang Institute of Hospitality Management, Nanyang
Technological University Nanyang Business School, Singapore
 

  1. Tourism Market Environment Scanning
  2. Tourist Consumer Behaviour
  3. Customer Value, Loyalty and Satisfaction
  4. Services Marketing Issues in Tourism
  5. Marketing Mix and C’s of Marketing in Tourism
  6. Tourism Life Cycle
  7. Tourist Market Segmentation and Targeting
  8. Differentiation & Positioning in Tourism
  9. Tourism Product Development and Packaging
  10. Tourism Promotional Mix: An Integrated Marketing Communication (IMC) Approach
  11. Destination Branding: Building Brand Equity
  12. Information and Communication Technology and Tourism Marketing
  13. Tourism Marketing: Planning, Implementation & Control - A Holistic Approach
  14. Contemporary Avenues in Tourism
 

  • A number of unsung tourist destinations have been discussed in depth throughout the book to give a unique reading experience.
  • Real-life tourist experiences have been recorded and converted into short case lets for discussion as well as for knowledge assimilation (IIM Lucknow as well as students of other institutes have shared their experiences.)
  • A glossary of terminologies as well as a glossary of tourist destinations given at the end of the book.
  • Each chapter is followed by an exhaustive bibliography and discussion questions
 
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