Jay Barney is a Presidential Professor of strategic management and the Lassonde Chair of Social Entrepreneurship of the Entrepreneurship and Strategy Department in the David Eccles Business School, The University of Utah.


 

William Hesterly is the Associate Dean for Faculty and Research as well as the Dumke Family Endowed Presidential Chair in Management in the David Eccles School of Business, University of Utah.


 

Part 1: THE TOOLS of STRATEGIC ANALYSIS


CHAPTER 1: What Is Strategy and the Strategic Management Process?


CHAPTER 2: Evaluating a Firm's External Environment


CHAPTER 3: Evaluating a Firm's Internal Capabilities

End-of-Part 1 Cases


 


Part 2: BUSINESS-LEVEL STRATEGIES

CHAPTER 4: Cost Leadership


CHAPTER 5: Product Differentiation

End-of-Part 2 Cases

Part 3: CORPORATE STRATEGIES

CHAPTER 6: Vertical Integration


CHAPTER 7: Corporate Diversification


CHAPTER 8: Organizing to Implement Corporate Diversification


CHAPTER 9: Strategic Alliances


CHAPTER 10: Mergers and Acquisitions


CHAPTER 11: International Strategies

End-of-Part 3 Cases


 


Appendix: Analyzing Cases and Preparing for Class Discussions

• Less Is More: Streamlined look, resisting the tendency to let the text get longer with every new edition.


• The VRIO Framework: A theory-based, multi-chapter organizing mechanism that provides a decision-making framework for students to use in analyzing business situations. VRIO (that is, value, rarity, imitability, and organization) integrates two existing theoretical frameworks: the positioning perspective and the resource-based view.


• The Fundamental Concepts: Contains all the core ideas and theories essential to a strategy course. Ideas such as five forces framework, value chain analysis, generic strategies, and corporate strategy are included. And because the VRIO framework provides a single integrative structure, the text addresses key issues that have been ignored elsewhere such as vertical integration, outsourcing, real options logic, mergers and acquisitions, and more.


• Indian Cases: Incorporated many new chapter opening cases, such as ';The Rise of Flipkart', ';Marriage Insurance: Evaluating a Firm's External Environment', ';When a Noun Becomes a Verb', ';And Then There Is Tata Group', and ';Strategic Alliance: ICICI and Vodafone India for M-pesa'.


• New Topics: Two newer topics in the field have also been included in this edition of the book: The Business Model Canvas (in Chapter 1) and Blue Ocean Strategies (in Chapter 5).