John Beech, Coventry Business School, Coventry University
Simon Chadwick, Coventry Business School, Coventry University"
Preface
Section A – The Context of Sport
1 Introduction: The Commercialisation of Sport
John Beech & Simon Chadwick
2 Governance in Sport
John Beech
3 Ethics in Sport
Leon Culbertson, Mike McNamee & Emily Ryall
4 The Role of the State in Sport
Chris Parker & Alan Barnard
5 The Economics of Competitive Balance in Sport
Jon Guest
6 The Impacts of Sport
Robert Kaspar & Sebastian Kaiser
Section B - Business Functions applied to Sport
7 Organisational Behaviour in Sport Organisations
John Old
8 Human Resource Management in Sport
Terrence Wendell Brathwaite
9 Branding and Marketing in Sport
Norm O'Reilly, Ted Graham & Lindsay Rennie
10 Sports Finance
Michael Barker
11 Managing small and not-for-profit sports organisations
Cameron O'Beirne
12 Strategy and Environmental Analysis in Sport
Andy Adcroft
13 Managing Sport Operations: Quality, Performance and Control
Terri Byers
14 The Internet, Online Social Networks, and the Fan Digital Experience
Boris Helleu & Maxence Karoutchi
Section C – Sport Management Issues
15 Sports and the Law
Karen Bill & Simon Gardiner
16 Sport Event and Facility Management
Dave Arthur
17 Sport Sponsorship and Endorsement
Des Thwaites & Yue Meng
18 Sport Broadcasting
Harry Arne Solberg
19 Risk Management in Sport
Dominic Elliott
20 The Sports Betting Industry
David Morris
21 Sports Retailing and Merchandising
Leigh Sparks
22 Sports Media and PR
Steve Dittmore
23 The Internationalisation of Sport
Simon Chadwick
24 Sports Agents and Intermediaries
Anna Semens"
§ All chapters are written by leading international academics and practitioners in their field, contributing a considerable breadth of expertise,coverage and enthusiasm for the subject.
§ A wealth of case studies and stimulating examples drawn from a wide range of sportsaround the world encourage students to apply the theory to familiar real life scenarios.
§ Learning outcomes, questions, exercises and suggestions for further study are included throughout the text to help students structure their progress.
§ Tailored to meet the needs of sport management students outside the US."