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The Business of Sport Management, 2/e


The Business of Sport Management, 2/e
Author(s)  John Beech ,Simon Chadwick
ISBN  9789389552386
Imprint  Pearson Education
Copyright  2020
Pages  632
Binding  Paperback
List Price  Rs. 880.00
  
 
 

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses."
  • About the Authors
  • Contents
  • Features
  • Downloadable Resources

John Beech, Coventry Business School, Coventry University

Simon Chadwick, Coventry Business School, Coventry University"

 

Preface

Section A – The Context of Sport



1 Introduction: The Commercialisation of Sport



John Beech & Simon Chadwick



2 Governance in Sport



John Beech



3 Ethics in Sport



Leon Culbertson, Mike McNamee & Emily Ryall



4 The Role of the State in Sport



Chris Parker & Alan Barnard



5 The Economics of Competitive Balance in Sport



Jon Guest



6 The Impacts of Sport



Robert Kaspar & Sebastian Kaiser



Section B - Business Functions applied to Sport



7 Organisational Behaviour in Sport Organisations



John Old



8 Human Resource Management in Sport



Terrence Wendell Brathwaite



9 Branding and Marketing in Sport



Norm O'Reilly, Ted Graham & Lindsay Rennie



10 Sports Finance



Michael Barker



11 Managing small and not-for-profit sports organisations



Cameron O'Beirne



12 Strategy and Environmental Analysis in Sport



Andy Adcroft



13 Managing Sport Operations: Quality, Performance and Control



Terri Byers



14 The Internet, Online Social Networks, and the Fan Digital Experience



Boris Helleu & Maxence Karoutchi



Section C – Sport Management Issues



15 Sports and the Law



Karen Bill & Simon Gardiner



16 Sport Event and Facility Management



Dave Arthur



17 Sport Sponsorship and Endorsement



Des Thwaites & Yue Meng



18 Sport Broadcasting



Harry Arne Solberg



19 Risk Management in Sport

Dominic Elliott



20 The Sports Betting Industry



David Morris



21 Sports Retailing and Merchandising



Leigh Sparks



22 Sports Media and PR



Steve Dittmore



23 The Internationalisation of Sport



Simon Chadwick



24 Sports Agents and Intermediaries



Anna Semens"

 

§ All chapters are written by leading international academics and practitioners in their field, contributing a considerable breadth of expertise,coverage and enthusiasm for the subject.



§ A wealth of case studies and stimulating examples drawn from a wide range of sportsaround the world encourage students to apply the theory to familiar real life scenarios.



§ Learning outcomes, questions, exercises and suggestions for further study are included throughout the text to help students structure their progress.



§ Tailored to meet the needs of sport management students outside the US."

 
 


 
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