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International Business: The Challenges of Globalization, 8/e


International Business: The Challenges of Globalization, 8/e
Author(s)  John J Wild and Kenneth L Wild
ISBN  9789332584525
Imprint  Pearson Education
Copyright  2017
Pages  480
Binding  Paperback
List Price  Rs. 1030.00
  
 
 

International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.
The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.
International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.

  • About the Authors
  • Contents
  • Features
  • Downloadable Resources

John J. Wild is a distinguished Professor of Business at the University of Wisconsin at Madison.


Kenneth L. Wild is affiliated with the University of London, England.


 

 

PART 1 Global Business Environment


Chapter 1 Globalization


PART 2 National Business Environments


Chapter 2 Cross-Cultural Business


Chapter 3 Political Economy and Ethics


Chapter 4 Emerging Markets and Development


PART 3 International Trade and Investment


Chapter 5 International Trade Theory


Chapter 6 Political Economy of Trade


Chapter 7 Foreign Direct Investment


Chapter 8 Regional Economic Integration


PART 4 The International Financial System


Chapter 9 International Financial Markets


Chapter 10 International Monetary System


PART 5 International Business Management


Chapter 11 International Strategy and Organization


Chapter 12 Analyzing International Opportunities


Chapter 13 Selecting and Managing Entry Modes


Chapter 14 Developing and Marketing Products


Chapter 15 Managing International Operations


Chapter 16 Hiring and Managing Employees


 

 

• UPDATED! The importance of understanding different cultures and cultural barriers that may arise are emphasized throughout the text


• Chapter introductions are culturally rich and sensitize readers to different cultures they may do business with in the future through real world examples.


• Learning Objectives summarize the main concepts students should take from each chapter in a clear, bullet-pointed format.


• Quick Study concept checks help students verify that they have retained the main concepts of the chapter.


• UPDATED! Reorganized chapters include new information and facilitate better learning flow


• Introductions are culturally centric to stress and integrate this fundamental concept of international business throughout the text.

 
Instructor Resources
 


 
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