Book Details

Instructors may access teaching resources by clicking the ‘Request Instructor Resources’ tab next to the title.
Please note that you can subscribe to a maximum of 2 titles.

Research Methods For Business Students, 5/e


Research Methods For Business Students, 5/e
Author(s)  Mark N.K. Saunders and Philip Lewis
ISBN  9788131761045
Imprint  Pearson Education
Copyright  2011
Pages  648
Binding  Paperback
List Price  Rs. 935.00
  
 
 

The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice' and run-away market leader.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
  • About the Authors
  • Contents
  • Features
  • Downloadable Resources

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
 

How to use this book

Guided tour

Preface

Contributors

  1. The nature of business and management research and structure of this book
  2. Formulating and clarifying the research topic
  3. Critically reviewing the literature
  4. Understanding research philosophies and approaches
  5. Formulating the research design
  6. Negotiating access and research ethics
  7. Selecting samples
  8. Using secondary data
  9. Collecting primary data through observation
  10. Collecting primary data using semi-structured, in-depth and group interviews
  11. Collecting primary data using questionnaires
  12. Analysing quantitative data
  13. Analysing qualitative data
  14. Writing and presenting your project report


Appendices

Glossary

Index
 

  • Case Studies and Focus on Student Research illustrate how student research can be conducted
  • Research in the News and Focus on Management Research give examples of research in both academic and commercial environments
  • Checklists, Questions and “Progressing your Research Project” give practical advice on the step-by-step process of conducting research
  • Guidance on use of SPSS, NVivo and internet searching on the companion website
     
Instructor Resources
 


 
Username/ Email  
Password  
If you are new to this site, and you do not have a username and password, please register.