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The Ultimate Web Marketing Guide, 1/e


The Ultimate Web Marketing Guide, 1/e
Author(s)  Michael Miller
ISBN  9788131766965
Imprint  Pearson Education
Copyright  2012
Pages  640
Binding  Paperback
List Price  Rs. 980.00
  
 
 

The Ultimate Web Marketing Guide is the first book that brings together everything entrepreneurs and marketers need to know about web, online, mobile, and social marketing! This definitive, up-to-the-minute reference will help you choose the right goals, media, and tools...plan, execute, measure, and optimize your online activities...integrate online and traditional marketing into one coherent program...avoid costly mistakes and drive more value faster. Michael Miller covers every topic you care about: SEO, SEM, pay-per-click, iPhone and Android mobile marketing, web analytics, Facebook, Twitter, YouTube, “PR 2.0,” email, podcasts, blogs, and a whole lot more. This is all brand-new content: 100% up-to-date, 100% practical, and 100% indispensable!
  • About the Author
  • Contents
  • Features
  • Downloadable Resources

Michael Miller has written more than 100 nonfiction how-to books over the past 20 years. <br><br>Mr. Miller has established a reputation for clearly explaining technical topics to nontechnical readers, and for offering useful real-world advice about complicated topics. More information can be found at the author’s website, located at www.molehillgroup.com.

 

Introduction

Part I: Web Marketing
  1. Revisiting Marketing Fundamentals
  2. Understanding the Components of Web Marketing

Part II: Planning Your Online Activities
  1. Balancing and Budgeting Online Activities
  2. Integrating Online and Traditional Marketing
  3. Online Research and Analysis
  4. Creating a Web Marketing Plan

Part III: Website Presence
  1. Designing an Effective Website
  2. Creating an Ecommerce Website
  3. Tracking Website Analytics

Part IV: Search Engine Marketing
  1. Understanding Search Engine Marketing
  2. Essential Search Engine Optimization
  3. Advanced SEO Techniques
  4. Tracking Search Performance

Part V: Online Advertising
  1. Understanding Online Advertising
  2. Pay-per-Click Advertising
  3. Display Advertising
  4. Tracking Ad Performance

Part VI: Email Marketing
  1. Understanding Email Marketing
  2. Building Email Mailing Lists
  3. Developing an Email Marketing Campaign
  4. Tracking Email Marketing Performance

Part VII: Blog Marketing
  1. Understanding Blog Marketing
  2. Creating a Company or Product Blog
  3. Marketing to the Blogosphere
  4. Tracking Blog Marketing Performance

Part VIII: Social Media Marketing
  1. Understanding Social Media
  2. Participating in Social Networking
  3. Marketing on Facebook, MySpace, and Twitter
  4. Tracking Social Media Marketing Performance

Part IX: Online PR
  1. Understanding Online PR
  2. Developing New Sources and Techniques
  3. Creating an Online Press Room
  4. Tracking Online PR Performance

Part X: Multimedia Marketing
  1. Understanding Multimedia Marketing
  2. Podcast Marketing
  3. Video Marketing
  4. Tracking Multimedia Marketing Performance

Part XI: Mobile Marketing
  1. Understanding Mobile Marketing
  2. Designing a Mobile-Friendly Website
  3. Advertising on Mobile Devices
  4. Marketing via Mobile Apps
  5. Tracking Mobile Marketing Performance

Part XII: Online Marketing Management
  1. Managing Your Web Marketing Activities
  2. Looking to the Future

A Glossary
Index
 

  • Entirely original content - not a compilation of previously published material
  • Covers SEO, pay-per-click, mobile marketing, social media, "PR 2.0", analytics, email, blog marketing, multimedia, and much more
  • Shows how to combine multiple web marketing approaches into a single, coherent, optimized strategy - and measure the results
 
Instructor Resources
 


 
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