is one of the world's leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published a number of books and more than one hundred articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article published in the Journal of Marketing,
besides being the first recipient of the American Marketing Association's Distinguished Marketing Educator Award (1985), the 1978 Paul Converse Award of the AMA, the European Association of Marketing Consultants and Sales Trainers' Prize for Marketing Excellence, and the Distinguished Educator Award from the Academy of Marketing Science. He was chosen as the Leader in Marketing Thought by the Academic Members of the AMA in a 1975 survey. In 1995, the Sales and Marketing Executives International (SMEI) named him Marketer of the Year. Professor Kotler has been a consultant to many major U.S. and foreign companies.Kevin Lane Keller
is widely recognized as one of the top marketing academics of the last 25 years. He is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics. Professor Keller's general area of expertise lies in marketing strategy and planning, and branding. Professor Keller is acknowledged as one of the international leaders in the study of brands and branding. Actively involved with industry, he has worked on a host of different types of marketing projects. He has served as a consultant and advisor to marketers for some of the world's
most successful brands.Abraham Koshy
is Professor of Marketing at the Indian Institute of Management Ahmedabad. At IIM-A, he has held several administrative responsibilities. He was a visiting scholar at INSEAD, Fontainebleau, France, and a visiting professor at the Strathclyde Business School, Glasgow. He is also a visiting professor at the European School of Management, Paris, and the University of Glasgow, U.K. Professor Koshy is a highly regarded teacher and corporate trainer. He has designed and conducted training programs for senior executives of a large number of companies in many countries. He is closely associated with many companies, in India and abroad, as a consultant addressing decision issues relating to marketing strategy, product and brand management, and customer management processes. Professor Koshy's
areas of expertise and research interests relate to brand development strategies, new product strategies, brand management processes, customer relationship orientations, and strategic marketing.Mithileshwar Jha
is Professor of Marketing at the Indian Institute of Management Bangalore. Professor Jha has served as a faculty member in leading Indian management institutes such as IIM Lucknow; the Institute of Rural Management, Anand; and XLRI Jamshedpur. While at IIM Lucknow, he was the Escotel-CRM Chair and Dean of Academics. Professor Jha has been a British Council visiting professor at Buckingham University, United Kingdom, and a visiting professor at ESCP-EAP, France, and the University of Gothenberg, Sweden. Professor Jha is credited with having defined rural marketing in India, and contributed to national-level policymaking in the areas of public-distribution systems, handlooms, and biogas. Actively involved with the industry, Professor Jha has worked on a wide range of projects. He has served as a consultant with international agencies like the Swiss Agency for Development and Cooperation (SDC), the Norwegian Agency for Development Cooperation (NORAD), and the Canadian Hunger Foundation. He has also conducted training programs for many reputed organizations.