Sujit Kumar Ghosh is an assistant professor in the Department of Commerce, Umeschandra College, affiliated with the University of Calcutta. He has fifteen years of experience in teaching at the undergraduate and postgraduate levels, and has published several research publications in reputed and peer-reviewed journals. He has authored textbook on Principles of Marketing and E-Commerce for University of Calcutta. His areas of interest include demerger, corporate governance and e-commerce.
Isita Lahiri is an associate professor at the Department of Business Administration, University of Kalyani. Lahiri has thirteen years of experience in teaching and has published several research papers in both national and international journals. He has authored textbook on Principles of Marketing and E-Commerce for University of Calcutta. Her areas of interest include brand management, consumer behaviour and rural marketing.
1. Economics: Stepping into the Environment of Scarcity and Choice
2. Demand and Supply: Giving Off-the-cuff Answer
3. Consumer Behaviour: Maximizing Individual's Satisfaction
4. Elasticity: Gauging Responsiveness
5. Production: Adding Value to Inputs
6. Cost: Analysing Value of Inputs
7. Market: Bridging Sellers and Buyers
8. Factor Pricing: Rationalizing Productive Resources
9. Indian Business Environment: Restoring the Growth Momentum
10.Indian Economic Trends: Going Beyond the Fence
11.Issues in Indian Economy: Noosing Development
12.Indian Agriculture: Fortifying Foothold
13.Indian Industry: Looking at the Future
14.Globalization and Indian Economy: Opening Windows of India
15.Indian Economic Planning: Laying the Foundation for the Country's Future
1. Economics: Stepping into the Environment of Scarcity and Choice
2. Demand and Supply: Giving Off-the-cuff Answer
3. Consumer Behaviour: Maximizing Individual's Satisfaction
4. Elasticity: Gauging Responsiveness
5. Production: Adding Value to Inputs
6. Cost: Analysing Value of Inputs
7. Market: Bridging Sellers and Buyers
8. Factor Pricing: Rationalizing Productive Resources
9. Indian Business Environment: Restoring the Growth Momentum
10.Indian Economic Trends: Going Beyond the Fence
11.Issues in Indian Economy: Noosing Development
12.Indian Agriculture: Fortifying Foothold
13.Indian Industry: Looking at the Future
14.Globalization and Indian Economy: Opening Windows of India
15.Indian Economic Planning: Laying the Foundation for the Country's Future