Kanwal Nayan Kapil is Associate Professor, Marketing, and chairperson for various management development programmes at the Management Development Institute, Gurgaon. He is associated with several organizations, providing consultation on or training in different aspects of brand management and marketing for organizations, including Shaw Wallace & Company Ltd, Oil and Natural Gas Corporation, Life Insurance Corporation of India, Hewlett Packard and Bharat Electronics Limited. Apart from his teaching experience of fifteen years, he also has the experience of working in various companies—including Chemtrol Technologies, Larsen & Toubro and Cipla—handling products and brand management functions. Besides publishing in various journals of repute, Dr Kapil has also authored several books and contributed chapters in several edited volumes.