S. Ramesh Kumar is a Professor, in the Marketing Area, Indian Institute of Management, Bangalore, India. He holds a basic degree in electronics and communication engineering with an MBA and Ph.D. His areas of interests are exploring the application of marketing/consumer behavior concepts to the Indian context. He has a mix of industrial and teaching/research experience of over thirty five years. S.Ramesh Kumar was awarded the ICFAI Best Teacher Award by Association for Indian Management Schools (AIMS). He was awarded the IIM B Chair of Excellence (2016-2019). Dr.S.Ramesh Kumar has published a number of articles and case studies in reputed journals (national and international), business magazines and business newspapers. His several international publications include papers/cases, in refereed journals of repute, which are known both for their academic rigor and practice orientation. His papers/co-authored papers have appeared in Journal of Integrated Marketing Communication, Journal of Brand Management, Journal of Consumer Behavior, Marketing Review, Journal of Customer Behavior, Richard Ivey Business School's case collection and IIM B case collection marketed by Harvard Business School . His books include the following titles 'Marketing and Branding-The Indian Scenario" (Pearson) deals with Indian examples based on basic marketing concepts 'Marketing Nuggets - Conceptual Dimensions in Marketing" (Vikas) that won the first prize awarded by The Federation of Educational Publishers in India. His book 'Application Exercises in Marketing" (Vikas) deals with exercises concerning practical issues across product categories in the Indian context. His third book 'Managing Indian Brands - Marketing Concepts and Strategies" (Vikas) deals with he application of marketing and consumer behavior concepts to the Indian context. 'Conceptual Issues In Consumer Behavior-The Indian Context" (Pearson) provides the Indian interface for several concepts in consumer behavior and supplements the textbook on the subject. He has co-authored an adopted text book 'Consumer Behavior" with Leon Schiffman and Joseph Wisenblit (Pearson,2019 being the latest edition) that deals with extensive Indian examples. He has edited two books on case studies (on Marketing and Consumer Behavior respectively) and both of them have been published by Pearson Education in collaboration with Ivey publishing, Canada, a unit of Ivey Business School. He has extensively contributed (coauthoed) to cases on leading Indian brands https://www.iimb.ac.in/user/128/s-ramesh-kumar. Ramesh Kumar has also presented papers in international conferences these include paper presentation in conferences conducted by American Marketing Association at Vanderbilt University U.S, Maastricht University, Netherlands, University of Queensland, Australia, Academy of Marketing Conference at U.K, Asian Business Case Writing Conference conducted by National University of Singapore at Singapore and International Congress of Psychology conducted by Swedish Psychological Association at Stockholm. He has been a invited speaker/Visiting Scholar in universities abroad for delivering specialized lectures on marketing in the Indian context. Ramesh Kumar has conducted a number of training programs for corporate executives in Indian and multinational organizations.