Confessions of an Entrepreneur: The Highs and Lows of Starting Up
Table of Content
Introduction
About the entrepreneurs
Acknowledgements
PART 1 Prepare for battle
- Blood brothers
- Genius or madness
- Telling stories
- A sacrificial lamb
- Bottle the highs to cope with the lows
PART 2 Taking the strain
- Cutting and re-cutting
- Slicing the lamb
- Friends, allies and mentors
- When jealousy is a good thing
- Pals or partners
PART 3 In the danger zone
- Challenging your own assumptions
- Loving the middleman
- Not knowing
- Going with your gut
- Finding your North Star
- Don’t spare the rod
PART 4 Dusk or dawn
- Building the right family
- In the red or in the black
- Killing your baby
- Champagne
- Getting out of the ditch
- Homerun
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Salient Features
- Starting a business is not an easy process, there are many emotional issues that will arise. This book illuminates the 10 major emotional challenges that anyone starting a business has to experience, through the eyes of a proven entrepreneur who has experienced both success and failure.
- It is enriched with real anecdotes from entrepreneurs on how to prepare for each of those challenges.
- Compelling: Contains the ten things no entrepreneur can do without.
- Details the emotional journey of the author: Written whilst the author is going through the emotional turmoil of setting a business up. The style and content will really exaggerate this emotional journey.
- Benchmark: The New Business Road Test (9780273708056) has sold 3,212 copies since publication in June 2006.
- The Business Start Up market was worth almost £1.5 million in 2009, representing 4.7% of the total business market Pearson Education is the second biggest publisher in this market, with over 16% market share.
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