Brilliant Online Marketing
Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel.
This book will show you how to use email, blogging, social networking and online media to reach your customers.
Table of Content
- Ten online marketing mistakes to avoid
- Your website – your conversion engine
- Search engine optimisation
- Search engine marketing
- Online advertising
- E-mail marketing
- Blogging
- Social media
- Online PR
- Mobile marketing
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Salient Features
- Brilliant outcomes
- Gain a comprehensive, jargon-free overview of online marketing
- Understand how to tell an online fad from a genuine opportunity
- Know which methods yield the best rewards and how to use them
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