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Brilliant PR: Create a PR sensation, whatever your budget, whatever your business

Brilliant PR: Create a PR sensation, whatever your budget, whatever your business

Author(s):
  • Cathy Bussey
    • Author: Cathy Bussey
    • ISBN:9780273746584
    • Price: Rs. 299.00
    • Pages:168
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Table of Content

    Introduction: what is PR?

    First things first: identifying your USPs

    Essential background: understanding the media

    Telling stories: how to create a good news story or feature

    The campaign: successful strategies for consistent and ongoing media coverage

    Your online presence: websites, copy, blogs, networking and much more!

    Crisis management: dealing with negative stories, factual inaccuracies and other problems

    Conclusion: next steps

    Glossary/jargon busting