Recommended: How to sell through networking and referrals
HOW TO GROW YOUR BUSINESS WITHOUT EVER COLD-CALLING AGAIN
Referrals are one of the oldest forms of marketing and we all know that a recommendation from a friend or trusted contact is worth far more than what we hear from an advert or a salesperson. Now there are new ways of generating referrals which make getting recommended faster, cheaper and more valuable. If you don’t have an effective strategy to get your business recommended by other people and to promote referrals through networking, you’re missing out on the most powerful and least expensive way of creating new business.
Down-to-earth advice on how to generate better quality business leads that convert more easily and quickly into real sales
Practical, takeaway information which can be implemented easily in any business that needs to create new sales
Detailed guidance on how to use LinkedIn to stimulate referrals
Table of Content
Part One - Why you need to get recommended
- What is a referral?
- The role of networking
- Current approaches don't work
- You can’t just throw mud at a wall
Part Two – The foundation of the ultimate referrals strategy
- The role of trust in a referrals strategy
- Do people understand how to refer you?
- Who has the best opportunity to refer you?
Part Three – How your network can help you generate referrals
- The six degrees of separation and how they influence your referrals strategy
- Where will your referrals come from?
- Referrals within an organisation
- How to select the right networks for you
Part Four – How to get your network to refer you
- Inspiring people to refer you
- When to ask for referrals
- Referring others with confidence
Part Five – Tools you can use
- LinkedIn as a referral tool
- The Referral Book
- Results you can rely on
In a nutshell: Ten steps to an effective referrals strategy
Further resources
Index
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Salient Features
- Referrals and recommendations are the most effective driver of new business. In today’s economy, generating referrals through networking is proving to be the most effective and least expensive way of producing new business.
- Recommended will show readers how to implement a simple yet effective strategy they can rely on to source the leads they need to keep their business flourishing.
- Andy Lopata, shows readers how to capitalise on all the potential opportunities held within their own networks, by showing them.
- How to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real sales
- Detailed guidance on how to use LinkedIn to generate referrals
- Practical, takeaway information which can be implemented easily in any business that needs to generate new sales
- Written by a well-known name, Andy Lopata has been christened ‘Mr Network’ by The Sun and listed as one of Europe’s leading business networking strategists by the Financial Times in 2009.
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