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Marketing and Branding: The Indian Scenario

Marketing and Branding: The Indian Scenario

Author(s):
  • S. Ramesh Kumar
    • Author: S. Ramesh Kumar
    • ISBN:9788131700976
    • Price: Rs. 335.00
    • Offer Price:Rs. 299.00
    • Pages:496
    • Imprint:Pearson Power
    • Binding:Paperback
    • Status:Available


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    Marketing and Branding – The Indian Scenario offers readers concise but comprehensive coverage of the five major aspects of marketing management in the form of themes. The first theme deals with product and brand related strategies, the second with retailing and distribution decisions, the third with pricing issues, the fourth with the application of consumer behaviour and the last with building brands. These topics are sequenced in such a way that the reader will be able to draw parallels across and link different marketing mix elements. Establishing such links is a prerequisite for formulating marketing strategies.

    Table of Content

    1. Application of Product and Brand Related Strategies
    2. Dimensions of Distribution and Retailing
    3. Dimensions of Pricing
    4. Psychological Dimensions In Marketing And Implications for Marketing Strategies
    5. Role of Promotion, Marketing Communication And Marketing Mix Elements In Brand

    Salient Features

    • The book’s proposition is a combination of
    • Core concepts of marketing that explain the important fundamentals of marketing
    • State-of-the-art concepts developed from core concepts
    • Specific Indian examples to link concepts with marketing practices
    • ‘Touch of Reality’ boxes which connect to marketing realities within the Indian context