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Tourism: The Business of Travel, 3/e

Tourism: The Business of Travel, 3/e

Author(s):
  • Roy A. Cook
  • Laura J. Yale
  • Joseph J. Marqua
    • Author: Roy A. Cook
    • ISBN:9788131714874
    • Price: Rs. 685.00
    • Pages:524
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    This third edition provides a through overview of the tourism industry and highlights the revolutionary impacts of technological changes on every segment of this industry. This book provides an accurate overview of today's tourism industry that's as interesting and multi-faceted as the field itself.Written in a conversational style that's fun to read, it takes a balanced, business-oriented look at each component of the industry, including the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations.

    Table of Content

    PART I.
      1. Introducing the World’s Largest Industry, Tourism. 2. Marketing to the Traveling Public. 3. Delivering Quality Tourism Services. 4. Bringing Travelers and Tourism Service Suppliers Together.
    PART II.
      5. Transportation. 6. Accommodations. 7. Food and Beverage. 8. Attractions and Entertainment. 9. Destinations.
    PART III.
      10. Economic and Political Impacts of Tourism. 11. Environmental and Social/Cultural Impacts of Tourism. 12. The Future of Tourism.

    Salient Features

    • NEW–Readings to highlight currently popular topics–Added to each chapter.
    • NEW–Updated You Decide sections and Chapter Openers.
    • NEW–Two integrative case studies added—to each major section of the text–These new cases were selected because of their user-friendly reading style and connectivity to topics included in the related sections.
    • NEW–Material added to the content of each chapter.
    • NEW–Chapter sequences were modified–The chapter on quality and service delivery was moved from the last section to the first section so these topics could be covered before launching into the chapters containing information on tourism service suppliers.
    • NEW–Expanded discussion of the consumer behavior issues of tourism–Including decision-making and consumer motivations.
    • NEW–Enhanced discussion of the importance of tours, tour operators and meeting planners, and incentive travelers.
    • NEW–Expanded sections on human resource and personal selling.
    • NEW--An added stand-alone appendix on geography.
    • NEW--An expanded exploration of economic analysis and marketing research in a stand-alone appendix.
    • NEW--Ethical/critical thinking dilemmas.
    • NEW--Complete instructor's supplemental package–Including a website.
    • Extensive discussion on growth segments of tourism–Including singles, disabled, adventure and extreme travelers and nonprofessional meeting attendees.
    • Extensive glossaries.
    • Internet emphasis.
    • Business perspective–Considering the management, marketing and finance issues most important to industry members.
    • Macro-level topics–Economic, political, social and environmental issues related to tourism.
    • FYI Boxes–With examples of chapter concepts.
    • Tourism-in-Action topic–In each chapter.
    • Applying the Concepts section.
    • Service quality emphasized.
    • You Decide sections.
    • Six interactive cases–Have been classroom tested.
    • Three appendices–Problem-Solving, Manners and Career/Job seeking.
    • Extensive pedagogy–Discussion questions, readings, learning objectives, detailed outlines.