Table of Content

1. Examining Your Data
2. Factor Analysis
3. Regression
4. Multiple Discriminant Analysis
5. Manova
6. Conjoint Analysis
7. Cluster Analysis
8. MDS
9. Structural Equation Modeling. An Introduction
10. SEM. Confirmatory Factor Analysis
11. SEM. Testing a Structural Model

Salient Features

• NEW "Rules of Thumb" for the application and interpretation of the various techniques in multivariate data analysis.
• The emphasis on improved measurement, particularly multi-item constructs led to the development of HBAT.
• Expanded coverage of Structural Equations Modeling. Provide a comprehensive introduction to the structural equations modeling technique.