Writing for the Mass Media, 6/e
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Author(s):
Author:
James Glen Stovall
- ISBN:9788131716304
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Price:
Rs. 499.00
- Pages:382
- Imprint:Pearson Education
- Binding:Paperback
- Status:Available
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This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information about media writing and the opportunity to develop their skills as professional writers. using a workbook-style format, it introduces and explains the major forms of media writing—inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations—and covers all major areas of media, including the Internet. Its basic and practical approach makes it an excellent text for an introductory writing course.
Table of Content
- Sit Down & Write.
- Basic Tools of Writing.
- Style and the Stylebook.
- Writing in the Media Environment.
- Writing for Print.
- Writing for the Web.
- Writing for Broadcast.
- Writing Advertising Copy.
- Writing for Public Relations.
- Writers & the Law.
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Salient Features
- Abundant exercise material at the end of each chapter allows students to practice the principles of good writing and offers them the challenge of writing in a media environment.
- Information on legal aspects and problems of writing for the media gives students a complete picture of writing for publication in the media.
- A chapter on writing for the Internet details many of the recently developed structures of Web writing-such as labels, headlines, summaries, and weblogs-and discusses the implications of writing in a linking and hypertext environment.
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