Higher Ed. and Vocational >> Business and Economics >> Marketing >> Sales & Distribution Management


Marketing Channels, 7/e

Marketing Channels, 7/e

Author(s):
  • Anne T. Coughlan
  • Erin Anderson
  • Louis W. Stern
  • Adel l. El-Ansary
    • Author: Anne T. Coughlan
    • ISBN:9788131717431
    • Price: Rs. 540.00
    • Pages:624
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

    Table of Content

    1. INTRODUCTION
      1. Marketing Channels: Structure, Functions, and a Framework for Analysis
    2. CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY
      1. Segmentation for Marketing Channel Design: Service Outputs
      2. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis
      3. Supply-Side Channel Analysis: Channel Structure and Intensity
      4. Gap Analysis
    3. CHANNEL IMPLEMENTATION
      1. Channel Power: Getting It, Using It, Keeping It
      2. Managing Conflict to Increase Channel Coordination
      3. Strategic Alliances in Distribution
      4. Vertical Integration in Distribution
      5. Legal Constraints on Marketing Channel Policies
    4. CHANNEL INSTITUTIONS
      1. Retailing
      2. Wholesaling
      3. Franchising
      4. Supply Chain Management

    Salient Features

    • Updated current, worldwide research and practice. Vast and varied literature topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines (marketing, strategy, economics, sociology, law, political science). See chapters 6 - 9.
    • Updated global examples covering a wealth of different products and services, sold to businesses and consumers, selected from the worldwide business press, research, and consulting.
    • Updated International examples. See sidebars in Chapter 8: East Africa Breweries.