Persuasion: The Art of Influencing People, 2/e
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Author(s):
Author:
James Borg
- ISBN:9788131718339
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Price:
Rs. 299.00
- Pages:288
- Imprint:FT Press
- Binding:Paperback
- Status:Not Available
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Ever wondered what it’s like to get people to do whatever you want, whenever you want?
We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion?
No, it’s the art of persuasion and you can learn it too.
We all rely heavily on our persuasive powers every day - whether you are trying to get people to agree with you, influencing others to make a decision, asking for something, or attempting to bring about a change of behaviour or attitude in others, your success will depend on how persuasive you can be.
Persuasion is key to personal and managerial success.
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Table of Content
1. The power of persuasion
2. Being a good listener
3. Attention please
4. Mind your body language
5. Memory magic
6. Make words work for you - the power of psycholinguistics
7. Telephone telepathy
8. Negotiating for mutual benefit
9. 'Difficult' people (and their behaviour)
10. The personality spectrum
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Salient Features
- The first edition is a proven bestseller with over 20,000 copies sold since publication in 2004 and maintains it's position within the top 30 popular psychology books in 2006 (Full year TCM).
- UK purchases of Persuasion in 2006 were up 37% on 2005. This book is set to rocket in a new edition.
- The popular pyschology market continues to experience staggering growth with sales value up 42.9% in 2006 compared to 2005 (TCM full year).
- There is a big market out there as 'persuasion' is the most cited communication skill that people wish to develop, but despite this, persuausiveness is much less published than influence and emotional intelligence.
- This is a readable guide with practical steps to become instantly more persuasive.
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