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Business English

Business English

Author(s):
  • Delhi University
    • Author: Delhi University
    • ISBN:9788131720776
    • Price: Rs. 245.00
    • Pages:400
    • Imprint:Longman
    • Binding:Paperback
    • Status:Available


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    Written from an Indian perspective, Business English prepares students for the emerging global business sector by making them aware of the need to adopt a sensitive approach towards business communication. Its unique pedagogical features include illustrations; practical guides; boxes with easy references; exhaustive examples that reflect the changing business world; charts and diagrams as value-addition to the text; and exercises to help in improving linguistic skills.

    Table of Content

    Unit I: Introduction to the Essentials of Business English
    1. What is Business English?
    2. Types of Communication
    3. Channels of Communication
    4. Directions of Communication
    Unit II: Cultural Components of Communication
    1. Conventions, Perceptions and Values
    2. Cultural Variables
    3. Gender Sensitivity
    4. Effective Communication
    Unit III: Routine Business Correspondence
    1. Interactive and Non-interactive Correspondence: Need, Importance and Techniques
    2. Internal Business Correspondence
    3. External Business Correspondence
    Unit IV: E-Correspondence
    1. Principles of Communication and E-Correspondence
    2. The Internet
    3. E-Mail
    4. E-Commerce: The Revolution
    5. Telecom Technology
    6. Other Communication Technologies
    Unit V: Oral Business Communication
    1. Using the Telephone
    2. Interviews
    3. Meetings
    4. Group Discussions
    5. Negotiations
    6. Oral Presentation
    Unit VI: Writing Short Proposals and Reports
    1. Short Proposals and Reports
    2. Outline and Organization of Long Reports

    Salient Features

    • Written from an Indian perspective
    • Explains the theory of communication with case studies
    • Devotes an entire chapter to gender sensitivity, analysing the legal issues involved
    • Discusses at length the different software programmes needed for meetings and presentations
      • Engages students through unique pedagogical features that include:
      • Learning objectives and pre-reading activities at the beginning of every chapter
      • Learning outcomes that summarize the main points learnt in the chapter
      • Illustrations that enliven the text
      • Checklists offering practical guides
      • Boxes providing easy references
      • Exhaustive examples that reflect the changing business world
      • Charts and diagrams to facilitate the understanding of the text
      • Exercises to help in improving linguistic skills