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Strategic Communication in Business and the Professions, 6/e

Strategic Communication in Business and the Professions, 6/e

Author(s):
  • Dan O' Hair
  • Gustav W. Friedrich
  • Lynda Dee Dixon
    • Author: Dan O' Hair
    • ISBN:9788131722176
    • Price: Rs. 499.00
    • Pages:465
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Designed for introductory business and organizational communication classes, this successful, multi-edition text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety.

    The Sixth Edition helps students address current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.

    Table of Content

    PART I: An Introduction to Communication in Organizations
    1. Communication in Organizations
    2. The Model of Strategic Communication
    3. Diversity in Business and the Professions
    PART II: Basic Communication Skills
    1. Listening Skills
    2. Verbal and Nonverbal Skills
    3. Leadership and Management Skills
    PART III: Interpersonal Communication Strategies
    1. Work Relationships
    2. Principles of Interviewing
    3. Interviews in Business Settings
    PART IV: Group Communication Strategies
    1. Fundamentals of Group Communication
    2. Meetings: Forums for Problem Solving
    3. Negotiation and Conflict Management
    PART V: Public Presentation Strategies
    1. Developing and Delivering Effective Presentations
    2. Informative Presentations
    3. Persuasive and Special Presentations

    Salient Features

    • Real-World Applications: Practicing Business Communication boxes examine communication practices in a wide range of businesses.
    • Strategic Skills give students tools they will need as they transition from the classroom to a business setting.
    • Ethical Issues boxes challenge students to think critically about the role ethics takes in business communication.