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Retail Buying, 8/e

Retail Buying, 8/e

Author(s):
  • Jay Diamond
  • Gerald Pintel
    • Author: Jay Diamond
    • ISBN:9788131722787
    • Price: Rs. 599.00
    • Pages:496
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Not Available
    • With   DVD


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    For courses in Retail Buying, Retail Merchandising and Fashion Merchandising.

    Known for its clear depiction of retail buying, this edition reflects what buyers face everyday in their pursuit of excellence. Focusing on the changes in today’s market, the book includes two new chapters: one addressing diverse ethnicities and the other exploring the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet as a means of product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book continues its tradition of preparing readers for their role as professional retail buyers.

    Table of Content


    SECTION ONE: INTRODUCTION TO RETAIL BUYING
      1. The Buyer’s Role 2. Buying for Traditional Retail Organizations 3. Buying for Discount Operations 4. Buying for Off-Price Retail Operations 5. Buying for Off-Site Retail Operations 6. The Market Specialists and How They Service Retailers
    SECTION TWO: PLANNING THE PURCHASE
      7. Consumer Analysis 8. Multiculturalism: Assessing Needs of America’s Major Ethnicities 9. What to Buy 10. How Much to Buy 11. Merchandise Sourcing and Timing the Purchase
    SECTION THREE: MAKING THE PURCHASE
      12. Purchasing in the Domestic Marketplace 13. Foreign Market Purchasing 14. The Importance of Business Etiquette When Purchasing in the Global Markets 15. Wholesale Purchasing on the Internet 16. Negotiating the Purchase and Writing the Order
    SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES
      17. Merchandise Pricing 18. The Development of Private-Label Programs 19. Disseminating Product Information to Retail Personnel 20. The Buyer’s Role in Planning Advertising, Special Events, and Visual Merchandising

    Salient Features

    Hallmark Features Complete step-by-step approach–shows how buyers plan their purchases.
    • Familiarizes students with the buying process.
    Eight-page color insert–depicts the different stages of merchandise acquisition planning and the actual procurement of goods.
    • Provides a strong visual showing how buyers conduct their daily responsibilities.
    Contemporary market considerations–are covered throughout, such as Buying for Discount Operations ( Ch. 3), Consumer Analysis (Ch. 7), and Wholesale Purchasing on the Internet (Ch. 15).
    • Discusses current issues impacting buyers today.
    A companion DVD–comes with each student text and contains a two-part production providing an on-site view of purchasing, planning, and buying.
    • Presents a real-world visual representation of purchase planning and buying.
    End-of-Chapter tools–including Language of the Trade, Summaries of Key Points, Review Questions, and Case Problems.
    • Reinforce the practical approach of the text and identify key concepts for each chapter.