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International Business: Strategy, Management, and the New Realities

International Business: Strategy, Management, and the New Realities

Author(s):
  • Tamer Cavusgil
  • Gary Knight
    • Author: Tamer Cavusgil
    • ISBN:9788131725177
    • Price: Rs. 599.00
    • Pages:704
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    International Business by CKR (Cavusgil, Knight and Riesenberger) is written with a managerial focus, encouraging students to explore IB as a career choice and to understand the discipline's pervasive role in business today. To further emphasize this, the authors include specific features, which demonstrate the applied nature of international business practice.

    Table of Content


    I. FOUNDATION CONCEPTS
      1. Introduction: What is International Business? 2. Globalization of Markets and the Internationalization of the Firm 3. Organizational Participants that Make International Business Happen 4. Theories of International Trade and Investment
    II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS
      5. The Cultural Environment 6. The Country Level Political and Legal Systems 7. Government Intervention in International Business 8. Regional Economic Integration 9. Understanding Emerging Markets 10. The International Monetary and Financial Environment
    III. STRATEGY AND OPPORTUNITY ASSESSMENT FOR INTERNATIONAL BUSINESS
      11. Global Strategy and Organization 12. Global Market Opportunity Assessment
    IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS
      13. Exporting and Countertrade 14. Foreign Direct Investment and Collaborative Ventures 15. Licensing, Franchising and other Contractual Strategies 16. Global Sourcing
    V. FUNCTIONAL AREA EXCELLENCE
      17. Marketing In the Global Firm 18. Human Resource Management in the Global Firm 19. Financial Management and Accounting In the Global Firm

    Salient Features


    • Features a comprehensive understanding of the unique economies of India, China, Brazil Mexico and Turkey.
    • Addresses market liberalization, privatization and modernization, the increasingly youthful populations and the growing middle-class in these countries. There is also thorough coverage of the dominance of family conglomerates, and a discussion of the difference between marketing to governments vs. public enterprises and appropriate strategies.
    • Addresses the growing participation of small- and medium-sized firms in international business, including those in the service sector. In addition, CKR offers balanced coverage of small, medium and large firms, and is global in its examples and cases.
    • Includes examples providing balanced coverage of international business, allowing students to see IB from numerous perspectives, as 75% of the cases and opening vignettes deal countries other than the United States.