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E-Business and E-Commerce Management, 3/e

E-Business and E-Commerce Management, 3/e

Author(s):
  • Dave Chaffey
    • Author: Dave Chaffey
    • ISBN:9788131725184
    • Price: Rs. 599.00
    • Offer Price:Rs. 534.00
    • Pages:696
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    The author brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

    Table of Content

    PART I: INTRODUCTION
    1. Introduction to e-business and e-commerce
    2. E-Commerce Fundamentals
    3. E-business Infrastructure
    4. E-environment
    PART II: STRATEGY AND APPLICATIONS
    1. E-business Strategy
    2. Supply Chain Management
    3. E-procurement
    4. E-marketing
    5. Customer Relationship Management
    PART III: IMPLEMENTATION
    1. Change Management
    2. Analysis and Design
    3. Implementation and Maintenance

    Salient Features

    • Examines the relationship between e-business, e-commerce and e-marketing
    • Explores the new business models of the digital economy through B2B and B2C case studies
    • Covers the strategic approaches to change management used to achieve e-business in the global marketplace
    • Includes the application of electronic communications to elements of the value and supply chain, including procurement, logistics, marketing and CRM
    • Unveils the practical challenges of implementing e-business