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Management Information Systems: Managing the Digital Firm, 11/e

Management Information Systems: Managing the Digital Firm, 11/e

Author(s):
  • Kenneth C. Laudon
  • Jane P. Laudon
  • Rajanish Dass
    • Author: Kenneth C. Laudon
    • ISBN:9788131730645
    • Price: Rs. 599.00
    • Pages:668
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    This book is meant for business students who want an in-depth look at how businesses use information technologies and systems to achieve corporate objectives. The core text provides an overview of fundamental MIS concepts using an integrated framework for describing and analyzing information systems. This framework shows how information systems are composed of management, organization, and technology elements and is reinforced by hands-on student projects and case studies covering the most essential topics in MIS. Students will find the information in this book valuable in their business careers, regardless of their area of specialization.

    Table of Content

    Part I:Organizations, Management, and the Networked Enterprise
    1. Information Systems in Global Business Today
    2. Global E-Business: How Businesses Use Information Systems
    3. Information Systems, Organizations, and Strategy
    4. Ethical and Social Issues in Information Systems
    Part II:Information Technology Infrastructure
    1. IT Infrastructure and Emerging Technologies
    2. Foundations of Business Intelligence: Databases and Information Management
    3. Telecommunications, the Internet, and Wireless Technology
    4. Securing Information Systems
    Part III:Key System Applications for the Digital Age
    1. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
    2. E-Commerce: Digital Markets, Digital Goods
    3. Managing Knowledge and Collaboration
    4. Enhancing Decision Making
    Part IV:Building and Managing Systems
    1. Building Information Systems
    2. Managing Projects
    3. Managing Global Systems

    Salient Features

    • Extensive Real-world Examples: Case studies describe companies or organizations that are familiar to students in India, such as Google, Facebook, Walmart, eBay, Coca-Cola, Procter & Gamble, Godrej Sara Lee, Indian Railways, and IPL.
    • New Platforms: This feature highlights how emerging mobile platforms and tools such as iPhones and BlackBerrys accelerate decision-making and improve business performance.
    • Interactive Sessions: Each chapter includes exercises that help make classes livelier by engaging students in discussions and web activities pertaining to actual business firms.
    • Enhanced Pedagogy: Review and study questions and chapter-end Review Summaries are based on the student learning objectives of each chapter and help focus student attention on key concepts.
    • Hands-on MIS Projects: Projects in each chapter give students hands-on experience with management decision-making using spreadsheets, databases, presentation software, and Internet business resources. Each project requires the use of essential business and software skills.
    • Management Decision Problems:Each chapter has two new management decision problems that will help students apply concepts to real-world business scenarios requiring analysis and decision-making.