Management Communication: A Case-Analysis Approach, 4/e
Management Communication: A Case-Analysis Approach is suitable as an adjunct text in a management course that values communication skills. Focusing on the processes involved in management communication, the book speaks to ethical decision-making, offering guidance in addressing issues in this realm. The book is written for business students and entry-level managers.
Table of Content
- Management Communication in Transition
- Communication and Strategy
- Communication Ethics
- Speaking
- Writing
- Persuasion
- Technology
- Listening and Feedback
- Nonverbal Communication
- Intercultural Communication
- Managing Conflict
- Business Meetings That Work
- Dealing with the News Media
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Salient Features
- A completely new chapter on persuasion has been included.
- Separate chapters have been devoted to technology, listening and feedback, nonverbal communication, intercultural communication and managing conflict
- An Indian perspective has been presented through examples and case studies. Cases about top companies like Dell, Coco-Cola, Whirlpool Corporation, Facebook Beacon, Citigroup and L’Oreal USA have also been presented in the book
- Expanded appendices that illustrate management communication: “Analyzing a Case Study”, “Writing a Case Study”, “Sample Business Letter”, “Sample Business Memo”, “Sample Strategy Memo”, “Documentation”, “Media Relations for Business Professionals” and “Sample Press Release”
- Chapters 8 and 13 include role-playing exercises
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