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Management Communication: A Case-Analysis Approach, 4/e

Management Communication:  A Case-Analysis Approach,  4/e

  • James S. O’Rourke IV
  • Jaba Mukherjee Gupta
  • Author: James S. O’Rourke IV
    • ISBN:9788131731628
    • 10 Digit ISBN:8131731626
    • Price:Rs. 559.00
    • Pages:436
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available

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    Management Communication: A Case-Analysis Approach is suitable as an adjunct text in a management course that values communication skills. Focusing on the processes involved in management communication, the book speaks to ethical decision-making, offering guidance in addressing issues in this realm. The book is written for business students and entry-level managers.

    Table of Content

    1. Management Communication in Transition
    2. Communication and Strategy
    3. Communication Ethics
    4. Speaking
    5. Writing
    6. Persuasion
    7. Technology
    8. Listening and Feedback
    9. Nonverbal Communication
    10. Intercultural Communication
    11. Managing Conflict
    12. Business Meetings That Work
    13. Dealing with the News Media

    Salient Features

    • A completely new chapter on persuasion has been included.
    • Separate chapters have been devoted to technology, listening and feedback, nonverbal communication, intercultural communication and managing conflict
    • An Indian perspective has been presented through examples and case studies. Cases about top companies like Dell, Coco-Cola, Whirlpool Corporation, Facebook Beacon, Citigroup and L’Oreal USA have also been presented in the book
    • Expanded appendices that illustrate management communication: “Analyzing a Case Study”, “Writing a Case Study”, “Sample Business Letter”, “Sample Business Memo”, “Sample Strategy Memo”, “Documentation”, “Media Relations for Business Professionals” and “Sample Press Release”
    • Chapters 8 and 13 include role-playing exercises