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Business Communication Essentials, 4/e

Business Communication Essentials,  4/e

Author(s):
  • Courtland L. Bovee
  • John V. Thill  
  • Author: Courtland L. Bovee
    • ISBN:9788131732441
    • 10 Digit ISBN:8131732444
    • Price:Rs. 449.00
    • Pages:340
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Communication is one of the most fundamental elements of business, and effective communication is essential to the success of both organizations and individuals. This book introduces the students to the fundamental principles of business communication and gives them the opportunity to develop their communication skills. The book also addresses the new skills that employees are expected to have in today's challenging business environment.

    Table of Content

    1. Understanding Business Communication in Today’s Workplace
    2. Mastering Interpersonal Communication
    3. Planning Business Messages
    4. Writing Business Messages
    5. Completing Business Messages
    6. Crafting Messages for Electronic Media
    7. Writing Routine and Positive Messages
    8. Writing Negative Messages
    9. Writing Persuasive Messages
    10. Understanding and Planning Reports and Proposals
    11. Writing and Completing Reports and Proposals
    12. Developing Oral and Online Presentations
    13. Building Careers and Writing Résumés
    14. Applying and Interviewing for Employment

    Salient Features

    • DEVELOPING Essentials: Chapter content develops, explains, and elaborates on concepts with a concise, carefully organized presentation of textual and visual material.
    • ENHANCING Essentials: Model documents are provided that demonstrate effective solutions to a wide variety of real-life communication challenges.
    • REINFORCING Essentials: Success in business communication depends on practice, analysis, and reinforcement. English exercises are sorted by category for ease. The Handbook of Grammar, Mechanics, and Usage located at the end of the book serves as a convenient reference for students.