Managerial Economics: Economic Tools for Today’s Decision Makers, 6/e
The sixth edition of Paul G. Keat’s bestselling Managerial Economics bridges the gap between theory and real-world applications using a dynamic running case study. Each chapter starts and concludes with a case study of Healthy Foods Ltd, allowing students to apply microeconomic theory and quantitative analysis tools from the beginning to the end.
Table of Content
- Introduction
- The Firm and Its Goals
- Supply and Demand
- Demand Elasticity
- Demand Estimation and Forecasting
- The Theory and Estimation of Production
- The Theory and Estimation of Cost
- Pricing and Output Decisions: Perfect Competition and Monopoly
- Pricing and Output Decisions: Monopolistic Competition and Oligopoly
- Special Pricing Practices
- Game Theory and Asymmetric Information
- Capital Budgeting and Risk
- The Multinational Corporation and Globalization
- Government and Industry: Challenges and Opportunities for Today’s Manager
- Macroeconomics and Business Cycle Theory
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Salient Features
- A completely new chapter on macroeconomics and business cycles has been included
- An Indian perspective has been presented through examples and case studies. The merger and acquisition concept has been highlighted through recent cases such as the ArcelorMittal and the Sahara–Jet Airways mergers, and Tata Motors’ acquisition of JLR
- Exercises have been designed to give students a hands-on experience in managerial economic
- An additional section on productivity in the services sector has been included in addition to a new topic on the Loss Leadership Model
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