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Marketing: Defined, Explained, Applied

Marketing: Defined, Explained, Applied

Author(s):
  • Michael Levens
    • Author: Michael Levens
    • ISBN:9788131755303
    • Price: Rs. 399.00
    • Pages:290
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need.

    Table of Content

    Section I: Explaining
    1. The Meaning of Marketing
    2. The Market in Marketing
    3. Marketing in an Organization
    4. A Broader Perspective on Marketing
    Section II: Creating
    1. Value for Customers
    2. A Perspective on Behavior
    3. Consumer Insights
    4. The Brand
    Section III: Strategizing
    1. The Segment, Target and Position
    2. The Marketing Plan
    Section IV: Managing
    1. Product and Service Strategies
    2. Pricing Strategies
    3. Supply Chain and Distribution Strategies
    4. Consumer Influence Strategies
    5. Personal Selling Strategies
    Section V: Integrating
    1. The Media Mix
    2. The Marketing Mix

    Salient Features

    • Streamlined content: This text presents students with all of the material they need in concise chapters without the repetition or extraneous material that is in many other texts.
    • Efficient and effective studying and learning-End-of-chapter material: The end of each chapter contains a visual summary to show students material progression and includes the key terms, page numbers and fundamental end-of-chapter material that students can easily refer when they are studying and learning.
    • Unique chapters-"The Marketing Mix" and "The Media Mix": This text presents unique information on marketing and media in the business world that cannot be found in other texts.
    • Unique author perspective: Levens understands first-hand what is needed to be successful in marketing in the business world and he has brought that insight into his text.