Research Methods in Business Studies: A Practical Guide, 3/e
This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. It is designed to equip them with a systematic approach to business research.
Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
Table of Content
Part I: Challenges and Ambiguities of Business Research
- Introduction
- Research in business
Part II: The Research Process
- The Process Perspective
- Research Problems
- Research Design
- Measurements
- Data sources
- Data Collection
- Sampling in empirical research
- Preparation and analysis of data
Part III: Implementation
- Quantitative data analysis
- Qualitative Data analysis
- Writing the final report
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Salient Features
- Includes a thorough discussion and guidelines to formulate a research problem, preparing students to fully understand the questions and objectives, before undertaking research.
- Explains the importance of methods and models, to equip students with a systematic approach in thinking, executing and writing.
- Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis, so that students can choose the most appropriate research method for a given situation.
- Analyses the important differences between a common sense approach and valid scientific research.
- Offers clear guidelines about structuring clear, concise and relevant reports.
- Detailed discussion of research theories and their practical application in business
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