It's a fact: People are increasingly searching for higher meaning in their lives, not just more possessions. This trend is transforming the marketplace, the workplace, and the very soul of capitalism. Increasingly, today's most successful companies are those who've brought love, joy, authenticity, empathy, and soulfulness into their businesses: companies that deliver emotional, experiential, and social value, not just profits. Firms of Endearment illuminate this: the most fundamental transformation in capitalism since Adam Smith. It's not a book about corporate social responsibility: it's about building companies that can sustain success in a radically new era. It's about great companies like IDEO and IKEA, Commerce Bank and Costco, Wegmans and Whole Foods: how they've earned powerful loyalty and affection from all their stakeholders, while achieving stock performance that is truly breathtaking. It's about gaining "share of heart," not just share of wallet. It's about aligning the interests of all stakeholders, not just juggling them.