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Business Communication Today, 10/e

Business Communication Today, 10/e

Author(s):
  • Courtland L. Bovee
  • John Thill
  • Abha Chatterjee
    • Author: Courtland L. Bovee
    • ISBN:9788131757994
    • Price: Rs. 535.00
    • Pages:716
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    With its comprehensive coverage and up-to-the-minute treatment of contemporary practices and technologies, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Ideal for business communication courses at the postgraduate level, this text also takes special care not to assume in-depth business experience, ensuring that students with limited business coursework will have no difficulty absorbing the concepts.

    Table of Content

    Part 1: Understanding the Foundations of Business Communication
    1. Achieving Success through Effective Business Communication
    2. Mastering Interpersonal Communication
    3. Communicating in a World of Diversity
    Part 2: Applying the Three-Step Writing Process
    1. Planning Business Messages
    2. Writing Business Messages
    3. Completing Business Messages
    Part 3: Crafting Brief Messages
    1. Crafting Messages for Electronic Media
    2. Writing Routine and Positive Messages
    3. Writing Negative Messages
    4. Writing Persuasive Messages
    Part 4: Supporting Messages with Quality Information
    1. Finding, Evaluating, and Processing Information
    2. Designing Visual Communication
    Part 5: Planning, Writing, and Completing Reports and Proposals
    1. Planning Reports and Proposals
    2. Writing Reports and Proposals
    3. Completing Reports and Proposals
    Part 6: Designing and Delivering Oral and Online Presentations
    1. Developing Oral and Online Presentations
    2. Enhancing Presentations with Slides and Other Visuals
    Part 7: Writing Employment Messages and Interviewing for Jobs
    1. Building Careers and Writing Résumés
    2. Applying and Interviewing for Employment

    Salient Features

    • Detailed instruction for readers in the professional use of blogs, instant messages, wikis, twittering and other social media tools
    • Offers practical advice and hands-on experience with today’s new business communication tools through dozens of activities
    • Every chapter contains student exercises and activities that support the text
    • Cases and examples from companies like India Post, Mahindra Satyam, Twitter and Tata Motors
    • Focuses on topics like non-verbal cues, businesses attempts to use new media in India and challenges faced by the Indian youth online