Facebook Marketing: Designing Your Next Marketing Campaign, 2/e
In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success.
Table of Content
- From Dorm Room to Boardroom: The Growth of Social Networks
- Getting Around Facebook: The Basics
- Establishing a Corporate Presence
- Extending Facebook into the Interwebs: The Power and Reach of Facebook Connect
- Facebook Advertising: How and Why You Should Be Using It
- Extending the Experience with Facebook Apps
- Addressing Privacy Concerns
- Developing a Facebook Marketing Strategy
- Using Facebook to Develop Communities
- Best in Class
- Shaking the Crystal Ball: What’s Next for Facebook
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Salient Features
- This book provides specific details and tips, as well as relevant and incisive case studies from known brands, for launching marketing campaigns on Facebook.
- Facebook has over 300 million users; more than half of them log on to Facebook at least once every day
- 100% rewritten to reflect the major changes in Facebook in the last year, including Facebook Connect and Live Stream Box
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