Business Communication for Managers
This student-friendly, practical and example-driven book gives students a thorough knowledge of business communication, covering all the major communication topics included in MBA syllabi across the country. The book teaches students how to communicate effectively and efficiently with the help of a chapters on communication theories, numerous exhibits, anecdotes, extensive role plays, hundreds of end-of-chapter questions, etc. The lucid language and the easy-to-follow structure of the book make this an invaluable resource for the MBA student.
Table of Content
Preface
About the Author
- Introduction to Business Communication
- Theories of Interpersonal and Organizational Communication
- Interpersonal Communication
- Analysing Transactions: The Units of Communication
- The Language of Persuasion
- Communicating in a Diverse Work Environment
- Crisis Communication Strategies
- Business Meetings and Negotiations
- Preparing and Delivering Presentations
- Introduction to Business Writing
- The Writing Strategy
- Business Letters, Memorandums, and E-mails
- Planning, Composing, and Writing Reports
- Employment Communication
Appendices
Index
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Salient Features
- This book covers all the major topics which are taught as part of the Business Communication course in management schools around the country.
- It focuses on theoretical as well as practical methods of effective communication through numerous real-life examples, exhibits, anecdotes, etc.
- Extensive role plays have been provided at the end of the book that are designed to help students apply their theoretical business communication knowledge to practical workplace situations.
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