Entrepreneurship Development and Small Business Enterprise: For VTU
In today’s economic scenario, entrepreneurial development has assumed increased significance because the objective of industrial development, regional growth, and employment generation depend greatly on it. In fact, entrepreneurial development is a key to economic development. Similarily, small-scale industries (SSIs)/small business enterprises (SBEs) today constitute a very important segment in the Indian economy and are also closely linked to entrepreneurial and economic development.
However, the process of liberalisation and economic reforms, since 1991, while creating tremendous opportunities for the growth of entrepreneurship and SSIs, have thrown up new challenges of building competitive strengths, introducing technology upgradation and quality improvement, and increasing productivity. Divided into two parts, namely, Entrepreneurship Development, and Management of Small Business Enterprise, this book dwells into these issues and offers valuable inputs to the students of the subject as well as to the professionals and budding entrepreneurs.
Table of Content
- Modern Small Business Enterprises
- Entrepreneurship
- Women Entrepreneurs
- Institutions Supporting Small Business Enterprises
- Setting up a Small Business Enterprise
- Family Business
- Sickness in Small Business Enterprises
- Strategic Management in Small Business
- Financial Management in Small Business
- Marketing Management in Small Business
- Production Management in Small Business
- Human Resource Management in Small Business
|
Salient Features
- Student centric: Classroom simulative. Written in a simple lucid language.
- Case study centric: Real-life cases in the Indian context for discussion and analysis
- Industry-institute interface: Enriched by the author’s own industrial experience, the concepts linked to real life situations, bringing integration between industry and institute
- Coverage: A thorough coverage of conceptual framework on entrepreneurship development and management of small business enterprises. Apart from modern enterprises, cottage and village industries also extensively covered
- Self-learning exercises: Numerous exercises like project work, case study based activities, assignments etc. at the end of chapters
- Excellent pedagogical features: Numerous pedagogical features like Chapter Starters, Learning Objectives, Highlights, Snapshots, Revision Box, Key Words, Refernces etc
|
|
|
|
|