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Environment for Business: Strictly as per requirements of the Gujarat Technological University

Environment for Business:   Strictly as per requirements of the Gujarat Technological University

Author(s):
  • Shaikh Saleem
  • Tom Tietenberg
  • Svend Hollensen
  • Tamer Cavusgil
  • Neera Chandhoke
  • Author: Shaikh Saleem
    • ISBN:9788131759233
    • 10 Digit ISBN:8131759237
    • Price:Rs. 559.00
    • Pages:496
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    The business environment has undergone momentous changes in the last few years, with significant alterations to the world economic scenario. The ongoing economic recession, which had its origin in the USA, put the entire world economy in turmoil, having both a direct and indirect impact on global economic development. This book keeps pace with the rapidly changing economic, social and technological scenario of the world. The book invites managerial focus, encouraging students to explore issues on international business and the environment. It includes comparative studies of business environments in India, China, SAARC and European countries. It applies theory to real-world situations and policies and clarifies concepts by using updated Indian data.

    Table of Content

    1. Economic Environment
    2. Social Environment
    3. Technological Environment
    4. International Business Environment
    5. Natural Environment

    Salient Features

    • The topic flow of this book matches that of the GTU syllabus
    • Includes last year’s GTU question paper with suggested answers
    • Important points are highlighted in boxes to give clarity of concepts and help quick recapitulation from the exam point of view
    • Review questions at the end of each chapter help with self-assessment
    • End-of-chapter summaries aid quick revision