Research Methodology and Operations Research: Strictly as per requirements of the Gujarat Technological University
Research Methodology and Operations Research combines a balanced coverage of the theory and application of business research methods and the computations of operations research (OR). It helps the readers to master the skills of research—from preparing the research proposal by identifying the business problems to collecting and analyzing information—and aid in business decision-making in the most effective manner. The book also facilitates learning in structuring and analyzing various OR problems required for managerial decision-making by using basic OR tools and techniques. Complex mathematical concepts are effectively explained by means of carefully designed numerical examples, essentially eliminating the need for formal mathematical proofs.
Table of Content
- Introduction to Business Research and Research Design
- Measurement and Scaling, Data Source and Data Collection
- Data Analysis and Presentation
- Operations Research
- Operations Research – Linear Programming – Special Cases
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Salient Features
- The topic flow of this book exactly matches that of the GTU syllabus
- Includes last year’s GTU question paper with suggested answers
- Review questions at the end of each chapter help with self-assessment
- Important points are highlighted in boxes to give clarity of concepts and help quick recapitulation from the exam point of view
- End-of-chapter summaries aid quick revision
- Contains model question papers with answers
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