Brilliant Marketing (Marathi): What the best marketers know, do and say
Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer.
Table of Content
Part 1 Let’s get marketing into context – psychology, history and alchemy
- introduction to marketing brilliance
- have you got the right stuff to be a marketer?
- the marketing battleground – past, present and future
- on brands and brilliance – how do they work?
Part 2 Ladies and gentlemen choose your weapons
- advertising – the root of the great sales pitch
- how to make advertising work
- where to advertise so it reaches the people you want to reach
- PR – just give them the facts
- sponsorship – living close to excitement
- design is it!
- direct marketing – the world of measuring results
- customer relations marketing – the people side of marketing
- experiential marketing – using the senses to market yourself
- buzz marketing – when everyone starts talking about you
- digital marketing – nothing will be the same again
- branded entertainment – when programmes and advertising join together (and other wacky ideas)
Part 3 Creating and executing a great marketing plan
the first steps in creating a marketing campaign
refining objectives, messages, mood and attitude
how to write a brilliant marketing plan
how to choose and manage suppliers, agencies and brilliant people
the ten ways to manage a marketing campaign
Part 4 Strategy, creativity and the bigger picture
- sorry – there’s been a budget cut
- the art of creative thinking – turning brilliance into reality
- how to run a brilliant marketing workshop
- why research can be a rude word when you are trying to be brilliant
- as of today, everything’s in play
Part 5 Summary and highlights
- summary and highlights
- read and see
|
Salient Features
- What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant?
- How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadbury’s Gorilla.
- How do I write and manage a marketing plan?
|
|
|
|
|