Business Communication Skills
This book covers all topics necessary for learning business communication skills and integrates them with English language learning. With an equal emphasis on verbal and non-verbal communication, it provides all the tools necessary to excel in group discussions, interviews and in business correspondence. Written in a clear and lucid style, with case studies and activities at every learning post, it facilitates better understanding and usability of each aspect of communication skills.
With its focus on all the basic aspects of business communication, this book is indispensable for teachers and students of B. Com and BBA, and for the first-time learners of these skills.
Table of Content
- Fundamentals of Communication
- Nonverbal Communication
- Listening
- Interpersonal Skills
- Negotiations
- Interviewing
- Group Communication
- Making Presentations—Getting Started
- Communication for Employment—Application Letter
- Writing Eff ective Memos
- Structure and Layout of Letters
- Th e Framework of a Report
- Writing Reports
- Managing Data and Using Graphics
- Caselets and Questions
- Vocabulary
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Salient Features
- Case studies, activities, exercises and assessment integrated into each chapter
- User-friendly language and diagrams to provide clear understanding of concepts
- Combines business communication and English language skills
- Equal weightage to verbal and non-verbal communication, including kinesthetic methods of communication behavior
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