Salesforce.com secrets of success
Salesforce.com® Secrets of Success helps to drive major performance improvements across your entire organization. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every aspect of Salesforce.com deployment, with results-focused best practices for every area of the organization touched by Salesforce.com, including sales, marketing, customer service, finance, legal, and IT.
Taber walks you through developing a comprehensive and effective implementation strategy, followed by tactics and specifics to overcome every challenge you face, including internal politics. Through this book and its companion Web site, www.SFDC-secrets.com, Taber provides questionnaires, step-by-step guides, and extensive resources–all part of the Revenue Overdrive™ system that gives your organization maximum results from Salesforce.com.
Table of Content
Acknowledgments
About the Author
Introduction
Executive Summary
- Planning Ahead
- Reports and Data
- Preparing Your Data
- Implementation Strategy
- People and Organizational Readiness
- Working the Politics
- Products You Will Need
- Optimizing Business Processes
- Best Practices for Sales
- Best Practices in Marketing
- Best Practices in Customer Support
- Best Practices in Finance and Legal
- Best Practices in IT
Appendix A: Tools to Prioritize Requirements
Appendix B: Example Requirements Statements
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Salient Features
- Specific, proven techniques for using Salesforce.com to drive higher sales: more useful, practical advice than any other book
- Expert guidance on all facets of succeeding with Salesforce.com: business planning, processes, implementation, and beyond
- Reaches a huge market of 750,000+ Salesforce.com users and decision-makers, 62,000+ developers and partners, and 35,000+ installations
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