Business Communication: for B. Com course of Uttar Pradesh Universities
Business communication skills are not just a managerial ability but also a much required trait. Effective business communication is not just purpose-driven but also a complete strategy. Thus, communication is not just a single-dimensional process of speaking or writing, but includes a combination of several individual aspects, all merged into one. Presented in a reader-friendly style especially for BCom students in various universities across India, this book offers these insights for teachers, executives and students to use in their teaching, training and self-development.
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Table of Content
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Salient Features
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