Higher Ed. and Vocational >> Business and Economics >> IT and Management Information Systems >> E-Commerce


Electronic Commerce 2010, 6/e

Electronic Commerce 2010, 6/e

Author(s):
  • Efraim Turban
  • David King
  • Jae Lee
  • Ting-Peng Liang
    • Author: Efraim Turban
    • ISBN:9788131764442
    • Price: Rs. 599.00
    • Pages:968
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks—all from a managerial perspective that helps make EC relevant to majors and non-majors alike.



    The new edition reflects the latest topics that have emerged in the EC field, including social computing and “Green IT”.

    Table of Content

    Part 1: Introduction to E-Commerce and E-Marketplaces
    1. Overview of E-Commerce
    2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
    Part 2: Internet Consumer Retailing
    1. Retailing in E-Commerce: Products and Services
    2. Consumer Behavior, Market Research, and Advertising
    Part 3: Business-to-Business E-Commerce
    1. B2B E-Commerce
    2. E-Supply Chains, Collaborative Commerce, and Corporate Portals
    Part 4: Other E-Commerce Models and Applications
    1. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce
    2. Mobile Computing and Commerce and Pervasive Computing
    3. The Web 2.0 Environment and Social Networks
    Part 5: E-Commerce Support Services
    1. E-Commerce Fraud and Security
    2. E-Commerce Payment Systems
    3. Fulfilling E-Commerce Orders and Other E-Commerce Support Services
    Part 6: E-Commerce Strategy and Implementation
    1. E-Commerce Strategy and Global E-Commerce
    2. Economics and Justification of E-Commerce
    3. Launching a Successful Online Business and E-Commerce Projects
    4. Regulatory, Ethical, and Compliance Issues in E-Commerce
    Online Part 7: Auctions and Application Development
    1. Dynamic Trading: E-Auctions, Bartering, and Negotiations
    2. Building E-Commerce Applications and Infrastructure

    Salient Features

    • Real World Orientation: Extensive, vivid examples from large corporations, small businesses, industries, services, and government and nonprofit agencies from all over the world bring this text’s concepts to life
    • Interdisciplinary Approach: Electronic Commerce understands and touches upon the major EC-related disciplines including accounting, finance, information systems, marketing, management, operations management, human resources management, and more.
    • NEW! Coverage of Social Computing: With the recent emergence of Web 2.0, social computing technologies are now being adopted by companies everywhere
    • NEW! Green IT: Since businesses are becoming more environmentally conscious, the concept of “Green IT and EC” is addressed thoroughly in this text
    • Application Cases: In-chapter cases highlight real-world problems encountered by organizations as they develop and implement EC
    • Integrated Systems: Electronic Commerce emphasizes systems that support enterprise and supply chain management, rather than highlight isolated Internet-based systems