Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, and Reach Customers Around the World 24-7-365
Following in the footsteps of the web, Web 2.0, and the iPod, Ubiquitous Computing (“UbiComp”) is the next game-changing technology. In Ubiquitous Business, leading expert Bo Begole, the director of PARC’s UbiComp Center, shows executives, technology managers, and entrepreneurs how to successfully incorporate UbiComp into their own products, services, and strategies. Begole introduces the technologies of UbiComp, shows how they fit together, and identifies the challenges and opportunities they present.
Table of Content
About the Author 1: Introduction: Reading the Waves Section I: Background and Capabilities of Ubiquitous Computing 2: Profound Technologies 3: Harmless if Used as Directed 4: Still Stupid after All These Years 5: Missing Ingredients Section II: Business Opportunities 6: Making Choices 7: The Soft Sell: Personalized Marketing 8: Breaking Out of the Supply Chain Gang 9: Discontinuous Connections 10: Coordination 11: Clear Sailing 12: Ubiquitous Business Appendix Further Reading Index
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Salient Features
- Discover the technologies, threats, and remarkable business opportunities associated with UbiComp.
- Identify emergent markets, modernize existing product/service offerings, and incorporate UbiComp into business/technology strategies.
- By UbiComp pioneer Bo Begole of PARC, the legendary organization that invented the Ubiquitous Computing paradigm.
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