Higher Ed. and Vocational >> Business and Economics >> Management and Organizational Behaviour >> Entrepreneurship


Entrepreneurship Development and Small Business Enterprises: For VTU

Entrepreneurship Development and Small Business Enterprises: For VTU

Author(s):
  • Poornima M Charantimath
    • Author: Poornima M Charantimath
    • ISBN:9788131767801
    • Price: Rs. 275.00
    • Pages:544
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    In today’s economic scenario, entrepreneurial development has assumed increased significance because the objective of industrial development, regional growth and employment generation depend greatly on it. In fact, entrepreneurial development is a key to economic development. Similarly, small business enterprises today constitute a very important segment in the Indian economy and are also closely linked to entrepreneurial and economic development. This book provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research. Written in a clear style, with coherent and logical organisation of themes, the book also offers effective visualisation of key ideas to facilitate students’ course planning and study.

    Table of Content

  • About the Author
  • Preface
    1. Modern Small Business Enterprises
    2. Entrepreneurship
    3. Women Entrepreneurs
    4. Institutions Supporting Small Business Enterprises
    5. Setting Up a Small Business Enterprise
    6. Family Business
    7. Sickness in Small Business Enterprises
    8. Strategic Management in Small Business
    9. Financial Management in Small Business
    10. Marketing Management in Small Business
    11. Production Management in Small Business
    12. Human Resource Management in Small Business
  • Model Question Papers

    • Salient Features

    • Student-centric: Classroom-simulative and written in a simple lucid language
    • Thorough coverage: The coverage includes the conceptual framework on entrepreneurship development and management of small business enterprises, as well as modern enterprises, cottage and village industries
    • Excellent pedagogical features: Numerous pedagogical features like Chapter Starters, Learning Objectives, Highlights, Snapshots, Revision Box, Key Words, and References
    • Industry-institute interface: Enriched by the author’s own industrial experience, the concepts linked to real-life situations, bringing integration between industry and institute
    • Self-learning exercises: Numerous exercises like project work, case study–based activities, assignments etc. at the end of chapters
    • Case study–centric: Real-life cases in the Indian context for discussion and analysis Includes two university model question papers with solutions