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International Business Management: For VTU

International Business Management:   For VTU

Author(s):
  • Vyuptakesh Sharan
  • Author: Vyuptakesh Sharan
    • ISBN:9788131770184
    • Price: Rs. 260.00
    • Pages:488
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    International Business Management is written with a focus on managerial aspects, and encourages students to explore international business as a career choice. Using contemporary examples, scenarios and cases to help students effectively put theory into practice, the book extensively examines topics on international business, including coverage on theories of international trade—elaborating the theory of intra-industry trade and the theory behind outsourcing—as well as intensive discussion on inward- and outward-oriented policies of international trade.

    Table of Content

  • Preface
  • About the Author Part 1 – Concept of International Business
    1. Overview of International Business
    2. Modes of International Business
    3. Theories of International Trade
    4. Balance of Payments
    Part 2 – International Business Environment
    1. National Regulation of International Business
    2. Multilateral Regulation of Trade and Investment
    3. Regional Economic Integration
    4. Political and Legal Environment
    5. Economic Environment
    6. Socio-Cultural and Ethical Environment
    7. International Financial Environment: Exchange Rate
    8. International Financial Markets
    Part 3 – Strategy of International Business
    1. Strategy, Planning, Organisation and Control
    2. International Investment and Financial Strategy
    3. Management of Exchange Rate and Interest Rate Risk
    4. Host Country Heterogeneity and International Business Strategy
  • Model Question Papers
  • Salient Features

    • Comprehensive coverage of syllabus
    • Addition of new case studies and study topics
    • Tables, figures, and examples for better understanding of students and to provide up-to-date information
    • Includes four university model question papers, and solutions for two of them