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YouTube for Business: Online Video Marketing for Any Business

YouTube for Business: Online Video Marketing for Any Business

Author(s):
  • Michael Miller
    • Author: Michael Miller
    • ISBN:9788131770597
    • Price: Rs. 399.00
    • Pages:368
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    "YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

    YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment–and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

    That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website–without breaking your marketing budget."

    Table of Content

    I. Marketing Your Business Online with YouTube
    1. How YouTube Can Help You Market Your Business
    2. Developing Your YouTube Marketing Strategy
    3. Creating Informative Videos
    4. Creating Educational Videos
    5. Creating Entertaining Videos
    6. Incorporating YouTube Videos in Your Overall Web Marketing Mix
    II. Producing Your YouTube Videos
    1. Understanding Audio/Video Technology
    2. Shooting Webcam Videos
    3. Shooting Semi-Pro Videos
    4. Shooting Professional Videos
    5. Editing and Enhancing Your Videos
    6. Tips for Producing More Effective YouTube Videos
    III. Managing Your YouTube Videos
    1. Uploading Your Videos to YouTube
    2. Annotating and Linking Your Videos
    3. Managing Comments
    4. Establishing Your YouTube Channel
    5. Leveraging the YouTube Community
    6. Incorporating YouTube Videos on Your Own Website
    IV. Promotion and Monetization
    1. Tracking Performance
    2. Marketing Your YouTube Videos
    3. Optimizing Your Videos for Search
    4. Advertising Your YouTube Videos
    5. Using Call-to-Action Overlays on Your Videos
    6. Generating Revenues from Your YouTube Videos
    7. Using YouTube for B2B Marketing

    Salient Features

    Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features
     
    • Includes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix
    • Includes 4 new chapters that cover the newly added business-related features on You Tube.
    • In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com