Higher Ed. and Vocational >> Business and Economics >> B.Com >> B.Com


Marketing and Human Resource Management for University of Mubai(T.Y.B.com)

Marketing and Human Resource Management for University of Mubai(T.Y.B.com)

Author(s):
  • Ganapatarao Yashwant Shitole
  • Dr. T.P. Madhu Nair
  • Dr. Elizabeth Mathews
  • Seethalekshmy Narayanayyar
  • Author: Ganapatarao Yashwant Shitole
    • ISBN:9788131773338
    • 10 Digit ISBN:8131773337
    • Price:Rs. 160.00
    • Pages:192
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Be the first to rate the book !!

    Marketing and HRM is a text book meant specifically for the students of TY B.Com University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.

    Table of Content

    Section1 - Marketing

    Chapter1 - Introduction to Marketing

    Chapter 2 - Consumer Behavior and Market Segmentation

    Chapter 3 - Marketing Mix

    Chapter 4 - Recent Trends in Marketing

    Section II - Human Resource Management

    Chapter 1 - Introduction to Human Resource Management

    Chapter 2 - Human Resource Development

    Chapter 3 - Human Relations

    Chapter 4 - Current Issues in HRM

    Salient Features

    1. Following the revised pattern of Question Pattern of University of Mumbai.

    2. Multiple choice questions after each chapter to assist students in appearing for examinations

    3. Solved and un-solved case studies supporting concepts in every chapter

    4. Chapter-end review questions to help students test their knowledge of concepts