Higher Ed. and Vocational >> Business and Economics >> IT and Management Information Systems >> E-Commerce

e-Business 2.0: Roadmap for Success, 2/e

e-Business 2.0:  Roadmap for Success,  2/e

  • Ravi Kalakota
  • Marcia Robinson
  • Author: Ravi Kalakota
    • ISBN:9788177581164
    • 10 Digit ISBN:8177581163
    • Price:Rs. 719.00
    • Pages:544
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Ravi Kalakota and Marcia Robinson have created a timely follow-up to the best-seller on this crucial topic, E-Business 2.0. Drawing on their extensive personal experience working with leading businesses, they provide a clear picture of the benefits and challenges that e-business presents and identify the fundamental design principles for building a successful e-business blueprint.

    This new edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-businesses. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution.

    Table of Content

    1. Moving from e-Commerce to e-Business.
    2. Spotting e-Business Trends.
    3. Digitizing the Business: e-Business Patterns.
    4. Thinking e-Business Design: More Than Technology.
    5. Constructing the e-Business Architecture: Enterprise Apps.
    6. Integrating Processes to Build Relationships: Customer Relationship Management.
    7. Transforming Customer Contact into Revenue: Selling-Chain Management.
    8. Building the e-Business Backbone: Enterprise Resource Planning.
    9. Implementing Supply Chain Management and e-Fulfillment.
    10. Demystifying e-Procurement: Buy-Side, Sell-Side, Net Markets, and Trading Exchanges.
    11. Business Intelligence: The Next Generation of Knowledge Management.
    12. Developing the e-Business Design: Strategy Formulation.
    13. Translating e-Business Strategy into Action: e-Blueprint Formulation.
    14. Mobilizing the Organization: Tactical Execution.

    Salient Features

    • Powerful new coverage of e-Business execution: delivering on the strategies you've crafted!
    • Choose and implement the right e-Business infrastructure, step-by-step.
    • Case studies: world-class electronic business initiatives -- and spectacular failures.